McLaren Set To Run Grey Livery And No Title Sponsor – But Orange Would Have Been So Nice

From GrandPrix 247

McLaren looks set to enter the 2014 season with silver grey livery, and apparently without a replacement for departed title sponsor Vodafone.

The British team has launched a range of new official replica teamwear. Whay has emerged is a distinctly ‘Ron Dennis-style’ grey and white look, leaning strongly towards the conservative side.

Moreover, the main lettering on the shirts and caps is simply ‘McLaren’, while the full team name now reads as ‘McLaren Mercedes’, suggesting that a replacement for departed title sponsor Vodafone has not been found as yet.

The news would seem to end speculation the Woking based team could revert to its traditional orange for the 2014 livery, as the curtain falls on the Mercedes era just one year ahead of the switch to works Honda power. (GMM)

Subbed by AJN.

MyTake

I honestly don’t know what to make of this news if indeed it is true. The idea that McLaren would have any difficulty in securing a title sponsor makes little sense; one would think McLaren could have their pick of the bunch as far as global companies wanting to increase their exposure. F1 is a 1.5 billion dollar a year business. Is there a chance that a sponsor will be announced by the season’s first race? There is no hint of that as of yet. Could this be a case of timing? Honda will be the engine supplier as of next year and Sony has been linked to this union. Did the idea of only one year on the side pods and wings dissuade companies from handing over 30 plus million dollars? Lets wait and see what develops.

I for one would have loved to see an orange liveried car on the grid this year, not just in response to the historical aspect for McLaren, but because orange is such a dynamic color (ask any teacher of product design) and brings a certain modern aesthetic to an object. The grey and silver that McLaren has used since the late 90’s is so played out.

-jp-

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